Amazon will delay Black Friday sales operations until December 4 in France
Amazon France boss Frederic Duval said Thursday that his group had decided to postpone its Black Friday discount shopping sales until December 4.
“Today we have decided to postpone the Black Friday if this can help traders to reopen before December 1. This year, Black Friday will take place on December 4, “Frederic Duval told TF1 television.
Finance Minister Bruno Le Maire had asked supermarkets and online retailers on Wednesday to postpone Black Friday which runs from November 27 to 29, as stores selling non-essential products would have to remain closed during the closure of the country that is expected to last until December. 1 at least.
Earlier this month, Amazon he retired advertising of pre-Black Friday discounts in the country, after the government said the campaign was unfair to small stores at a time when a coronavirus lockdown forced them to close.
France entered its second national lockdown to try to contain an increase in infections. The restrictions imposed by it include the closure of non-essential stores.
A spokesperson for Amazon He said the group had agreed to stop its radio advertising campaign around pre-Black Friday sales.
Junior Economy Minister Agnes Pannier-Runchaer said she had asked Amazon to suspend the campaign. “It was not entirely appropriate at a time when 2 million companies will have to close their doors,” he told Europe 1 radio on Saturday.
A discounted shopping day that takes place around the world, Black Friday typically falls on the Friday of the US Thanksgiving weekend.
Amazon’s French campaign was to run between October 26 and November 19.
The online retailer had to close some of its warehouses in France during the country’s first shutdown this spring, after clashing with unions over sanitary conditions there.