Apple may bring an alternative to Google search soon

Apple may bring an alternative to Google search soon

Apple is reportedly accelerating the development of a search engine to take over Google search. Although it has been speculated for some time that the Cupertino company is building a Google search alternative, the latest report is based on the improved search functionality offered in iOS 14 and iPadOS 14, which does not require Google support. to answer user inquiries. Apple had also posted job openings for search engineers earlier this year, an indication that it was moving forward with a native search engine. In addition, the US antitrust lawsuit against Google threatens the payment that Apple receives each year from Google for allowing it to be the default search engine on iPhones and iPads.

According to a report by Financial Times, Apple’s move to bring independent web search capabilities to iOS 14 and iPadOS 14 it’s “growing evidence” that the team led by Tim Cook is ready to take on Google with its own search engine. The latest software updates allow users to begin searching results on the web by sliding down the search box on the home screen. This brings direct links to the websites instead of displaying results from Google.

Apple He did not give much emphasis to the new addition when announcing the new versions of iOS and iPadOS in his virtual WWDC 2020 conference in June. However, their website detailing the features of the new software updates has a dedicated search section with some details.

“Searching the web is now easier than ever. Start typing and see the relevant websites and web search suggestions displayed at the top, making it easy to quickly launch Safari for a comprehensive web search, ”the company mentions on its website.

The FT also noted that Apple hired Google search chief John Giannandrea in 2018. That hiring appeared as a move to enhance the company’s existing artificial intelligence capabilities and its assistant Siri. However, Giannandrea comes with an experience of eight years working in Google search.

Along with Giannandrea, Apple recently started hiring search engineers That could eventually help build a strong competitor to Google’s search engine.

Apple is receiving a massive fee of $ 8-12 billion (roughly Rs. 59,227-88,841 crore) per year from Google for keeping its search engine as the default on iOS devices. However, last week, the US Department of Justice. sued the search giant for paying billions of dollars to companies like Apple to maintain their dominance in web search.

That antitrust case may eventually leave Apple without the money it receives from Google. At the same time, Apple will need an alternative if regulators reject the deal it has with Google for its search engine.

Apple already owns a web crawler called Applebot that helps the company index a large number of websites on a regular basis. The company confirmed the existence of its bot in 2015 and Projects as a solution to provide search results via Siri and Spotlight Suggestions. However, it could be used for a broader purpose, if necessary.

That said, Apple hasn’t said anything publicly about creating a Google search alternative, so this report is still speculation at this time.

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