Apple Takes Most of Global Tablet Shipments in Q3 2020 – IDC
Apple led global tablet shipments with a 29.2 percent market share in the third quarter of 2020 (3Q20), according to research by International Data Corporation (IDC). According to the IDC report, Apple shipped 13.9 million units in 3Q20 and posted a year-on-year growth of 17.4%. However, this falls short of overall market growth, and Apple’s share has actually dropped slightly from 31.1 percent in 2019 to 29.4 percent. Samsung regained second place, shipping 9.4 million units and posting the highest year-on-year growth of 89.2 percent, down from 5 million units in 2019. Overall, the global tablet market posted 24-year growth. , 9 percent and shipments of 47.6 million units.
Based on IDC Global Quarterly Personal Computing data Device tracker Remote work, learning and leisure due to COVID-19 restrictions drove demand for affordable access to basic computing and larger screens. As a result, the global tablet market posted strong results in 3Q20. The market research firm found that consumers are spending more on technology compared to food, entertainment and travel. The top five brands accounted for 37.7 million tablet shipments worldwide, out of a total of 47.6 million shipments.
With 13.9 million units shipped in 3Q20, Apple it led the market, registering a year-on-year growth of 17.4 percent. The provider performed well in the education segment and the iPad (2019) he was able to keep most of the shipments. Samsung posted massive 89.2 percent year-on-year growth shipping 9.4 million units, ranking second. IDC says Samsung focused on its removable Android portfolio, which posted strong growth in the quarter.
Third place went to Amazon with shipments totaling 5.4 million units. The company posted a 1.2 percent drop compared to the same quarter last year. Huawei shipped 4.9 million units in the quarter and posted a year-on-year growth of 32.9 percent, and Lenovo posted a 62.4 percent year-on-year growth shipping 4.1 million units, ranking fourth and fifth, respectively. IDC says Lenovo’s slate tablets performed “exceptionally well” due to their affordability and larger screen sizes.