How to Publish an App on Google Play Store– A Step by Step Guide

The Google Play Store is unquestionably the most popular and dominant mobile application and software store in existence.

Play Store data show that there are around 3.48 million apps on the store and that almost 3739 apps are added to the store every day.

As evidenced by stats like these, the Play Store for Android is an ideal place to upload your Application.

After the process of developing the application is finished, it’s time to present your unique new product to the market. The first time you publish can be exciting but also a bit challenging. Don’t worry. We will walk you through the process of releasing apps for the Play Store that is undoubtedly the top choice in terms of the number of apps published along with the number of users.

We’d like to offer you a helpful tip Don’t delay important tasks until the release date or the pre-release date. By completing them earlier, you will help you save time and stress.

Now, let’s start publishing our first app.

So, let’s get started!

How to Upload an App to Google Play Store

Step 1: Create a Google Developer account

It is something you could start at the beginning of the process of developing your app process. If you don’t have an account with Google Developer and submit your app to Play Market.

You can sign up with any of your existing Google accounts, or open a new one to register for the Google Developer Account. It doesn’t matter if it’s an account for a business or a private user. You can easily transfer your account to another one later on.

The procedure for creating a Google Play Developer account includes entering into the Google Play Developer distribution agreement by completing a few personal details as well as paying a one-time payment of $225. There’s nothing difficult. Simply follow the directions.

Publish app on google play step 1

Most of the time, Google’s approval takes less than two days. You can be sure that you haven’t left out any information. In the future, you can change your profile.

Step 2: Create an account for Merchants

You need to set up a Google Merchant Account if you want to sell paid apps or in-app purchases. You can then manage the sales of your app and how much you get paid each month, such as by looking at sales reports.

When you’re done with the Merchant profile, it will automatically be linked to the developer account.

Step 3: Create the Documents

Paperwork is always a lot of work, especially when it comes to legal paperwork. From what we’ve seen, the best way to start is to get your End User License Agreement (EULA) and Privacy Policy ready before your appointment.

You can use the files from similar apps as a guide to making your own, or you can ask a lawyer for help and they will make everything from scratch.

EULA is a legal agreement between you, the owner, and the customer to your service. It is a concise document that includes:

  • What users are allowed to do using the app and what they’re not permitted to do.
  • Fees for licensing.
  • Information on Intellectual Property, for example.

Terms of Use also called “Terms and Conditions,” tell users what you can offer them and how you want them to act. Google doesn’t have to accept your Terms of Service, but it’s best to do so. It is possible to put both the Privacy Policy and the Terms of Use chapters into a single document.

Make sure you include your Privacy Policy in the Privacy Policy: details:

  • A complete listing of personal data stored, processed, and utilized in the application.
  • Information on technical aspects that are gathered about the device as well as the operating system installed OS.
  • Functionalities of the app include its functionalities that are free and paid.
  • Location of registration for the business and/or the place of registration of the copyright holder of the application.
  • The selected legal system and the law will be utilized in settling conflicts and managing legal relationships.
  • The subscription terms.
  • The citizenship (residence) of the vast majority of users of the application.
  • Age-related criteria, the presence of certain material.

Step 4: Study Google Developer Policies

You probably have already sketched your own product idea. Now you need to make sure that every feature you add to the app is in line with Google Developer Policies. These rules explain what needs to be done to design, build, and market an app so that it meets the google play store’s quality standards.

If Google finds that your app breaks one or more policy chapters, it could be rejected, blocked, or taken off the Play Store. Also, developers can lose their accounts if they break the rules often and often.

Also, study all the available information thoroughly concerning:

  • Restricted content definition.
  • Promotions and store listings.
  • Intellectual property and impersonation.
  • Guidelines for monetization and advertising.
  • Security, privacy, and deceit regulation.
  • Spam and minimal functionality.

Google is always making changes to its policies, so it’s important to keep up with the changes even after your application has been accepted.

Step 5: Technical Requirements

You’ve gone through the development process, testing and fixing bugs over and over again until the “X-day” arrives. Before you start the uploading process, you must check the following:

Unique Bundle ID

The name of the package should reflect how long your app will be used. You can’t change it after it’s been sent out. In the manifest file, you can change the name of the package.

Signature App Release Signed with the Certificate of Signing

The developer’s certification should be used to digitally sign each app. The certificate lets you know who made the app, and it can’t be made again.

The App Size

Google has set the maximum size of the file uploaded to 100MB in the case of Android 2.3 and up (API Level 9-10, 14, and more) with 50MB available for fewer Android versions.

If your application is over the limits, you may change it into Expanded Files for APK.

The File Format

Two different formats for release are recognized by Google App bundle, and .apk. But, .aab is the preferred one. To utilize it, you have to join the app signing via Google Play.

Step 6: Create an App using the Google Console

You now have the file waiting to be uploaded. Now it’s time for the exciting part. Let’s start by creating a new app using Your Developer Account

  • Go to the all applications tab on the menu.
  • Select the option to create an application.
  • Select the language of the app’s default by selecting the drop-down menu.
  • Write a concise description for the app (you are able to change it at any time).
  • Click on Create.

Once you’ve done this, you’ll be taken to the page where you can enter the store. Then, we will change everything about the application.

Step 7: Listing of the Store

The first step is to make your store’s listing. It has the most important information that helps optimize the app store (ASO) and tells customers more about your app before they download it. * marks the sections that must be filled out.

It’s possible that you’ll need help from a graphic designer or copywriter, so it’s best to have the following things ready before you ask for help.

Product Description

It has a title (up to 50 characters) and a short description (up to 80 characters), as well as a full explanation (up to 4000 symbols). Be careful not to put too many keywords on the list.

Play store listing app description

Screenshots

You are able to add 2 to 8 images. Select the ones that demonstrate the functionality of the app and are worth the most.

The criteria are as follows:

  • JPEG or 24-bit PNG (no alpha)
  • From 320px to 3840 pixels
  • The proportion of short and long sides must not exceed 2:1.
Play store listing app screenshot

App Icon

The following requirements must be met:

  • 512px by
  • 32-bit PNG (with alpha)
  • Maximum file size: 1024KB

Feature graphic

It’s a marketing tool that you can choose to use. You can find it in different places in the Play Store, like on the home page.

The criteria are as follows:

  • JPEG or 24-bit PNG (no alpha).
  • 1024px x500px.

Promo video

If you have a promotional video, you can add an image on your YouTube channel. The video will appear in front of the screenshots on the app’s home page.

Tags

You can select from the available options the one that is the most relevant keywords for a better ASO. There is no option to include any custom tags.

Localization

If your app can be used in multiple languages, list each one and include the translations for your app’s content. It is recommended to add images and screenshots that are localized.

Type of application and categorization

In the first step, using the drop-down menu select the type of application such as game or application. Select the category your app falls into. You may also include an area that will rate your content following uploading your APK onto Google Play.

play store listing product description

Contact details

In this section, you must provide contact information for the support service. Providing the URL of your website along with email, phone, and other information makes it easier for your customers to contact you should they need to.

Privacy Policy

Google asks you to create an external hyperlink in the Privacy Policy we have discussed in the previous paragraph.

While you are editing your Store Listing, you can stop at any point, and select to save the draft then complete this step later.

Step 8: Content Rating

To avoid being classified in the future as unrated (which could lead to app removal), Unrated App (that may lead to the removal of your app) you must complete an assessment questionnaire. It is easy to find this area on the left-hand menu.

The information you provide in the questionnaire should be true. Any misrepresentation or misrepresentation of your application’s contents could result in being removed or suspended from the Play Store account.

  • Simply click “Save Questionnaire” after you have completed the survey.
  • Select the Calculate Rating button.
  • Then the screen, click the Apply rating in order to verify the ratings and then move ahead with the pricing and distribution strategy

Step 9: Pricing the Application

In the pricing and distribution section In the Pricing and distribution section, you must provide the following details:

  • No matter if your app is completely free or paid for
  • The countries where the app will be accessible (just select the country on the map)
  • The app you choose to install will only be accessible on specific devices
  • The app may contain sensitive content that is not suitable for children younger than 13 years old.
  • If your app has ads

Be aware that you are able to switch your paid app to an alternative free app later on however you are not able to change it back to a paid one. If you decide that you’d like to sell the app to make cash, you’ll need to make a different app.

pricing the app listing app on play store

Step 10: Upload the APK and send it to review

Now, you’re all set to upload your application file. This is the most thrilling moment ever.

Go on to our App releases section on the left side. You will see three options for publishing your application: Production, Beta as well as Alpha track.

We recommend beginning with beta or Alpha versions. If this is the case, after having passed the review process, your application will not be accessible to all users through the Play Store.

The Alpha version is a closed-testing version and is only available to those you invite to test as testers. The Beta version allows anyone can sign up to an online testing system and provide comments to your program.

The pre-release testing feature lets you get opinions from users as well as test your app to more people and correct any issues before making your app available to the public.

It is important to note that if you later decide to change your Alpha version or Beta type to a Production it may take some time to complete another review process.

When you’ve decided on the kind of release, you must follow the steps:

  • Choose Manage (Production/Beta/Alpha)
  • Just click on the Edit button.
  • Download an APK, or bundle of apps

The release’s name will be automatically added. The first time you do this you are able to remove the release name from this field. What’s the new Release field.

App release on play store setting
  • Click “Review” for confirmation of the modifications and then send your application to the review team by pressing Start the rollout into production.

You shouldn’t be worried that you might miss adding some details. In all cases, Google will show you the directions and tricks. You won’t be able to email the app the review if anything important was missed.

Keep in mind that, with the initial version, there’s no option to make the publishing process manually. The application will be made available immediately after passing the test. It typically takes between 2 and 3 days. Google states that the review process can take as long as 7 days, or more.

After the app has been evaluated, you’ll receive an email notification on Google Console Dashboard.

The Wrapping Up

These steps can help you publish your app quickly and easily. Soon, people will be able to download your app from the Play Store.

But the process doesn’t end when you hit “Publish.” To keep a mobile app up and running, you have to keep working on it. If you don’t, competitors could kill the app.

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