Instagram Introduces Keyword Based Search; Implement guidelines for everyone
Instagram is reportedly updating the search on its platform to support keywords. The search tab on Instagram currently offers the ability to search for hashtags and accounts only. However, that’s about to change as Instagram has started rolling out keyword-based search support for select users to English-speaking users in six countries. Separately, Instagram is also expanding the availability of the Guides feature for all users. The new Guides tab was introduced in May but was initially only available to a few wellness creators.
The edge reports that keyword search is being rolled out for English-speaking users in six countries, including the UK, US, Ireland, and Canada. These users will now be able to search Instagram using keywords, as well as hashtags and accounts. For example, users can now search for words like “makeup tips” and “healthy recipes” and get relevant results.
A company spokesperson told The Verge that the search returns keyword-based results by considering a number of factors such as “content type, captions, when it was posted, and more.” The search uses machine learning to “find the highest quality content that is relevant to you.” The report suggests that for now, only posts from the grid are displayed and only certain terms can be searched. “The search is limited to topics of general interest and keywords that are within the guidelines of the Instagram community,” said the spokesperson for the publication. The Verge said it couldn’t come up with search results for keywords like ‘vaccine’, ‘QAnon’, ‘Trump’ or even ‘Biden’.
This is because it is probably the first step that Instagram has taken to improve its internal search, which is currently very limited. Content creators will also benefit from this, as keyword searching will allow their posts to appear in the results even if the specific tag is not attached.
In a new blog post, Instagram It has also confirmed that it is making its ‘Guides’ feature available to all users. The new Guides tab can be found in the Profile section. It allows users to discover recommendations and other content from their favorite creators or public figures. Guides are essentially a tab within a user’s profile where they can create article-like updates from old posts and videos, including IGTV videos with small captions and headings to highlight a specific topic.
These guides can be shared between Stories and DM. Instagram is also expanding its content support and is also allowing product guides. “Product guides can appear on the Instagram Shop, our new in-app shopping destination for Instagram, so you can discover new products from people you may not follow,” the blog post says.