Instagram Reels gets ‘branded content tag’ feature
Instagram has announced new updates for branded content on its platform, including the ‘Branded Content Tag’ feature in Reels. Instagram has rolled out the branded content tag to Reels, and it will be rolling out to Live soon too.
“We want to make sure creators can clearly disclose when they are creating branded content, no matter what format they choose to use. To help increase transparency, the branded content tag will launch on Reels today and begin testing on Live at next weeks, “Instagram said in an official blog post.
Instagram It is also launching a new workflow where advertisers will be able to create branded content ads without the need for them to organically post to Instagram first.
As a result, brands will have more flexibility with fewer restrictions when they want to serve branded content ads.
Branded content ads on Instagram Stories You can now include touchable items like @mentions, location, and hashtags.
“We want brands to have access to Organic Stories creativity that is native and authentic to the Stories experience,” Instagram said in its blog post.
Instagram recently launched the ability for businesses and creators to set a minimum age for their branded content posts on Instagram.
Creators can now choose to set a default minimum age or a minimum age for specific countries, or a combination of both.