Intel builds customizable M15 laptop for small brands to take on HP, Dell

Intel builds customizable M15 laptop for small brands to take on HP, Dell

Intel’s NUC M15 productivity laptop will give smaller brands a new boost to compete with companies like Dell and HP. It is part of Intel’s “Next Unit of Computing” line or NUC (pronounced “Knuck”) that until now had focused on mini desktop PCs, especially on compact gaming platforms. The NUC M15, codenamed ‘Bishop Country’, is a customizable base unit or laptop kit that can be upgraded with different storage options. Intel does not sell its NUC product line directly to consumers, but rather partners with brands that personalize and sell these products under their own names.

Intel NUC M15 Specifications

the Intel NUC M15 is a 15.6-inch laptop that weighs less than 1.7 kg. It has a CNC anodized aluminum chassis that is 14.9mm (0.59in) thick and comes in two color options: Shadow Gray and Black. The NUC M15 is designed to support the new Intel 10nm, 11th generation Tiger Lake processors. Choices are between the Core i5-1135G7 and Core i7-1165G7 quad-core processors. The laptop will also feature Intel’s new Iris Xe integrated graphics. Announced last month.

Intel claims that the NUC M15’s 73 Whr battery can deliver up to 16 hours of video playback on a full charge. The laptop also supports fast charging and is claimed to offer four-hour video playback on a 30-minute charge. The laptop also comes with Wi-Fi 6.

Intel says the new laptop is based on the lines of its Athena project – an initiative that the company says will focus on fine-tuning the performance and experience in ultraportable notebooks. Although the NUC M15 does not fall into the ultraportable category, Intel says the NUC M15 can get the Intel ‘Evo’ branding, introduced by Intel earlier this year for premium ultraportables that have undergone extensive testing and validation at the stage. design, according to the final customizations included by the brands that market it.

Intel NUC M15 price and availability

Intel has not mentioned which brands will sell customizations based on the NUC M15 ‘Bishop County’, but has said that the laptop will be available from January 2021. And although the final price of the product will depend on its configuration and the strategy of Prices for brands that customize and sell it, Intel says it expects NUC M15-based laptops to be priced between $ 999 and $ 1,499 (roughly Rs. 74,000 and Rs. 104,000).


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