iPhone 11, iPhone SE (2020) account for half of US sales in Q3 2020: CIRP Report
Apple iPhone Q3 2020 sales figures have been detailed in a new report from Consumer Intelligence Research Partners (CIRP) showing that the new iPhone SE 2020 model accounted for 22 percent of US iPhone sales during the quarter ending September 2020. The iPhone 11 range represented 64 percent of iPhone sales in the United States during the quarter. This range includes the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Of the 64 percent, 30 percent of the margin is held by the vanilla iPhone 11, making it the best-selling smartphone of the quarter. This means that the iPhone SE (2020) and iPhone 11 together accounted for more than half of iPhone sales in the US in the third quarter of 2020.
CIRP report, as pointed out 9to5Mac suggests that Apple Stores, both in retail stores and online, increased their share of total US iPhone sales in the quarter to 21 percent, compared with 13 percent in the same quarter last year. Josh Lowitz, Partner and Co-Founder of CIRP says: “During a challenging quarter, with COVID-19 disrupting the retail landscape and delaying the launch of the new 2020 flagship models, the new I KNOW The model managed to attract customers with older phones that needed an update. The iPhone 11 family of phones from last fall continued to sell well, with iPhone 11 still the largest single model, with a third of customers opting for the premium price iPhone 11 Pro and iPhone 11 Pro Max. ”
Online sales also saw a slight increase from last year, accounting for 40 percent of total iPhone sales in the US, compared to 33 percent in the same quarter last year. Similarly, offline sales saw a decline from 67 percent to 60 percent year on year. Apple’s own online and retail stores suffered the same fate, with online sales increasing for the first time than retailers.
Mike Levin, CIRP partner and co-founder, added: “At 21% of total sales, it was among the best quarters we have seen in recent years, and definitely the best quarter in September, when iPhone customers typically wait to buy new models. And Apple increased its share mainly through online sales, which for the first time exceeded sales in retail stores. COVID-19 disrupted consumer buying behavior and Apple closed its physical stores for a period of months. Apple took share from mobile phone operators and Best Buy. They both kept online sales between a quarter and a third of total sales. ”
In any event, 71 percent of all iPhone buyers in the US opted for carrier partnerships to buy the phones in the third quarter.