Samsung overtakes Huawei to become the world’s leading smartphone supplier: reports
Samsung has regained the top spot in global smartphone shipments in the third quarter of 2020, various research reports confirm. The South Korean company shipped about 80 million units in the third quarter, pushing China’s Huawei (which shipped about 50 million units) to second place, ending its short reign. Xiaomi beat Apple for the first time to enter the top three with nearly 47 million units shipped. Apple lost momentum in the third quarter ending in September and fell to 42 million units despite strong growth in iPhone 11 sales, reports say. The setback has been largely attributed to the delay in the launch of the iPhone 12 series that began shipping in late October.
Third-quarter shipments indicate a strong recovery in global smartphone sales, according to IDC, Counterpoint and Canalys reports. They unanimously agree that while global smartphone shipments declined about 1 percent year-on-year, shipments rebounded significantly from Last room drop due to import, export and manufacturing challenges caused by the global spread of COVID-19.
After Apple At number four, the next three spots were taken by BBK Electronics brands, vivo, Oppo and Real me, in that order. While Vivo and Oppo shipped less than 32 million units, each battling for fifth and sixth place, Realme rose to seventh, the highest in its history, with exponential quarter-over-quarter growth pegged at more than 100 percent . “Realme is also becoming a serious competitor, growing beyond e-commerce and threatening to undermine Xiaomi while transforming its go-to-market strategy,” says Canalys analyst Mo Jia. Among other important electronic providers, Lenovo closed the third quarter at number eight with nearly 10 million units and LG in nine with around 7 million units shipped, according to reports.
Even though it is still at the center of the COVID-19 pandemic, India, along with the US and Latin America, is said to have had a significant contribution to the overall recovery of global smartphone shipping. The increase in shipments has also been attributed to suppressed demand after closing conditions eased in many parts of the world.
“Supply problems are being resolved as manufacturing units in China and Vietnam have started operating at their normal levels, while in India, they are operating at 80 percent of pre-COVID levels,” said Tarun Pathak , Associate Director of Counterpoint.
IDC says that 5G promotions are starting to heat up around the world with 5G positioning itself for most consumers as their next phone, regardless of brand. “Having said that, we still believe that consumer demand for 5G is minimal at best,” said Ryan Reith, IDC vice president of programs.