The HBO Max app is now available on Amazon Fire TV

The HBO Max app is now available on Amazon Fire TV

The HBO Max app will be available starting Tuesday on Amazon Fire TV devices, Amazon Fire tablets and Fire TV Edition smart TVs, WarnerMedia announced. This solves one of the biggest problems for the nearly six-month-old HBO Max streaming service, as Amazon’s Fire TV platform is the most popular streaming media device in the US. Don’t even download it – the existing HBO app on Fire TV will automatically update to become the HBO Max app.

More important, HBO Max will be compatible with Alexa. That means you can just open the HBO Max app by saying “Alexa, search for HBO Max” on the included Alexa Voice Remote or any paired Echo device in your home. You can even stream HBO Max shows directly, for example: “Alexa, play game of Thrones. “HBO Max series and movies will also be included in Fire TV search results, if you ask” Alexa, find comedies “or” Alexa, find dramas. ”

The HBO Max Fire TV app also makes logging in easy. You can use your HBO credentials, or their Amazon credentials, if you subscribe to HBO through Prime Video Channels. And lastly, you can even sign up for HBO Max directly in the new HBO Max Fire TV app.

With this, HBO Max solves one of your biggest problems in the living room. (It doesn’t offer 4K or HDR yet, but that’s another matter.) Roku remains as an endurance, with the dispute reportedly Continue advertising sales at the future level with HBO Max advertising, expected to launch sometime in 2021. Together, Amazon and Roku account for more than 70 percent of the streaming media player market.

Currently available only in the US and some US territories, HBO Max had 8.6 million active subscribers as of the end of September, according to WarnerMedia father AT&T. Yet only 3.6 million are direct pay subscribers, with the rest gaining access to HBO Max through wholesale deals, such as those included with a pay-TV provider.

Since its launch in May, the streaming service has struggled to convert even its existing HBO subscribers to HBO Max. Those who pay for HBO on television are eligible for free access to HBO Max, which is otherwise $ 15 per month. HBO Max has a nominal total of 28.7 million subscribers, including HBO members on TV, but those more haven’t bothered to activate their HBO Max account.

“We are very excited that Amazon customers can now enjoy the best-in-class content found within HBO Max,” WarnerMedia head of sales and distribution Tony Goncalves said in a prepared statement. “Our ongoing goal is to make HBO Max and its unmatched content available to customers on all the devices they love. Fire TV is a favorite with customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer. ”

Amazon Vice President for Entertainment Devices and Services Marc Whitten added, “We have worked closely with HBO for many years to bring their great content to Fire TV and make it easier to discover and enjoy with features like the integration of search, Alexa, and personalized recommendations. We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV. ”

Currently, HBO Max is exclusive to the US It is scheduled to launch in 2021 in parts of Europe and Latin America. There are no plans for other countries, including India, and WarnerMedia says it will continue to work with existing partners for now. In India, WarnerMedia has ties to Netflix, Amazon and Disney + Hotstar.

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