TikTok Could Be Planning India Comeback, Letter To Employees Suggests: Report
In a letter to employees, TikTok India Director Nikhil Gandhi said the company has taken steps to comply with data privacy and security requirements and is optimistic about a positive outcome. PUBG Mobile’s announcement on Thursday, where new security and customization fixes for India were discussed, could point to a way back to the country for the Chinese video-sharing platform as well, although in PUBG’s case it is owned by a company Korean, Krafton. and he made that point very clear in his ad. In the letter, Gandhi said that the ByteDance-owned app is committed to complying with local laws, including data privacy and security requirements. Gandhi also sees an “immense growth opportunity for TikTok in India.”
“Our clarifications have been presented to the Government and we will continue to dispel any other concerns you may have. Together with our employees, we remain dedicated to our users and creators who have found not only recognition, but also new livelihoods through our platform, ”Gandhi wrote in the letter, according to a report by Hindustan Times.
It was prohibited by the Government in June, along with 58 more apps, including WeChat, UC Browser, and others. In its notification, the Government stated that these applications are detrimental to the sovereignty and integrity of India, the defense of India, state security and public order.
The social media platform partnered with leading agencies to help obtain insights from security researchers, academics, and independent experts to uncover potential threats and strengthen their security defenses. TikTok also partnered with outside experts and regulators to validate its progress.
In India, ByteDance has more than 2,000 employees, who have been assured that best efforts are being made to resolve the situation in the country. Employees also received a salary bonus to cope with the announcement of the ban and the unprecedented economic and social upheaval due to the ongoing pandemic. To stay in line with global standards, TikTok also conducted an annual performance review cycle and focused on multiple learning and development opportunities to help employees improve their skills. “Our employees have been at the heart of our business and we attach the utmost importance to the personal and professional well-being of our employees,” Gupta added in his letter.
In September, the Government still another round of app and game bans that blocked downloads of the popular Battle Royale, PUBG mobile. Almost a month later, PUBG Corporation and parent company Krafton Announced that a new game titled PUBG Mobile India will be released soon, specifically to cater to the country’s players. The developers claim that the game’s content has been enhanced and customized to “reflect local needs.” These include fully dressed new characters, a virtual simulation boot camp setup, and green impact effects instead of red. It remains to be seen whether TikTok takes a similar and India-friendly approach to relaunching its services in the country.