Vaio to return to India with new laptops on January 15

Vaio to return to India with new laptops on January 15

Vaio will return to India on January 15. The new Vaio laptops will be available for purchase domestically through Flipkart. The brand once gained popularity in the Indian market for its stylish and colourful laptops, although it quietly left the country a few years ago. Hong Kong-based Nexsto Company, which also sells Avita laptops in India and global markets, is reviving the Vaio brand through a licensing agreement with Japan’s Vaio Corporation. It already manufactures, sells, markets and services Vaio laptops in Hong Kong, Macau, Malaysia, Singapore, Taiwan and the Middle East.

the Vaio Laptops entering the Indian market are claimed to be “premium, intelligently designed” and offer “exceptional” quality. However, the brand has not revealed the specifications or features of its new models.

“We look forward to becoming the top choice for laptop buyers across the country,” said Seema Bhatnagar, Regional Business Director, South Asia, Vaio, in a press release announcing the brand’s return.

Flipkart has created a microsite to advance the launch of the new Vaio laptops in the country. The microsite gives us a sneak peek at the design of the next range and suggests that the laptops will have a lightweight build.

In 1996, Sony introduced Vaio as its PC subsidiary. It attracted consumers with its slim models at a time when the market was full of bulky and thick laptops. The brand also gained recognition for its 2 in 1 and hybrid models. However, Sony had a hard time surviving in the PC market and eventually sold the brand to investment firm Japan Industrial Partners in February 2014. That move alienated Vaio from India and global markets.

The Vaio launch comes amid a growing laptop market in the country due to the COVID-19 pandemic that has made working from home a necessity. According to a recent report by International Data Corporation (IDC), the PC market in the country recorded a year-on-year growth of 9.2 percent (year-on-year) in the third quarter of 2020. The market is dominated by traditional players, including HP, Lenovo and Dell for some time, although new entrants like Xiaomi are expanding their lineups to find new Indian consumers.


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