WhatsApp now delivers nearly 100 billion messages every day
WhatsApp now delivers close to 100 billion messages every day, CEO Mark Zuckerberg shared during the latest quarterly earnings call. WhatsApp had crossed the 100 billion messages per day mark for the first time on New Year’s Eve last year.
During the quarterly earnings call, Zuckerberg shared that 2.5 billion people around the world use one or more Facebook apps every day and there are more than 10 million active advertisers across all services. New Years Eve is the day that WhatsApp you generally experience a significant increase in messages and this has been a trend for the past few years. In 2017, WhatsApp saw 63 billion messages sent globally on New Years Eve, followed by 75 billion in 2018, and more than 100 billion last year. Now, approximately 100 billion messages are delivered each day.
No other messaging service comes close to the numbers WhatsApp offers. This is due to its growing user base that crossed the 2 billion mark at the beginning of this year. According to a report Per Statista, WhatsApp reached five billion downloads on Android in January this year, making it the second non-Google app to achieve this milestone.
During the call, Zuckerberg also gave details about the new Instagram update that integrates the messaging of Facebook Messenger and Instagram. The Facebook CEO added that the first comments have been positive so far.
WhatsApp has been adding new features to make the app easier to use. It recently gave users the ability to Mute chat alerts forever via the “always mute” function. The service was also tests “Join Missed Calls”, which allows users to directly join ongoing calls even after initially losing them, and a beta biometric lock feature.
Now WhatsApp is planning on integrating WhatsApp business functions with Facebook stores to allow users to buy products directly within a chat.