YouTube could soon let you buy directly from videos

YouTube could soon let you buy directly from videos

YouTube is testing a new feature that allows users to buy products they see in videos directly from the platform. Viewers will be able to discover and purchase products featured in selected YouTube videos. The feature is currently being tested by the video streaming platform with a small number of users in the US on Android, iOS, and the web. Chosen creators who are part of this pilot can add certain products to their videos that will be available for purchase through a shopping bag icon.

The company owned by Google shared details about the new feature being tested on a Google support page. Youtube says the feature will allow viewers to get relevant information and purchase options for the products they see in the videos. The platform says it is working with select creators for this pilot.

Viewers will be able to see a list of featured products by clicking on the shopping bag icon that will appear in the lower left corner of a video. From here, they can explore each product’s page, where they will find more information, related videos, and options to purchase the product.

Youtube started showing users Google Shopping ads six years ago, trying to be a digital showcase. The ads allowed users to buy directly through the videos.

In October 2020, Bloomberg reported YouTube started asking creators to use YouTube software to tag and track the products featured in videos. The data will be linked to Google’s purchasing and analysis tools, according to the report. The report said that a YouTube spokesperson had confirmed that the platform was testing the features with a limited number of video channels and that creators would have control over the products displayed.

The latest YouTube test run appears to be an expansion of the same idea. YouTube may roll out this feature for more users over time.


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