YouTube Music, Premium now has more than 3 million paid subscribers in total

YouTube Music, Premium now has more than 3 million paid subscribers in total

YouTube Music and YouTube Premium’s paid subscriber base reached three million subscribers, Alphabet CEO Sundar Pichai revealed when announcing the company’s quarterly results. The latest issue shows an increase from the two million paid subscribers announced at the end of last year. Along with the growth of YouTube Music and Premium, Pichai mentioned that YouTube TV surpassed the 30 lakh mark of paid subscribers. The television service that was launched in April 2017 with the aim of offering a cable cutting experience is currently limited to the US market.

Pichai said during Alphabet’s earnings call that there were more than 3.5 million users combined in Youtube Music and YouTube Premium. This includes 50 lakh users in free trials of both services that were thrown out in India in March last year.

YouTube Music is available at Rs. 99 per month, while YouTube Premium is offered at a monthly charge from Rs. 129. There are also discounts for people who opt for family plans and students.

the coronavirus The outbreak appears to have significantly helped YouTube grow its paid services in global markets. Pichai stressed that “as a sign of the times,” daily views of guided meditation videos on YouTube increased by 40 percent since March, while DIY face mask tutorials were viewed more than a billion times.

“People come to YouTube looking for entertainment, information and opportunities to learn something new,” Pichai said.

YouTube isn’t the only one taking full advantage of the ongoing pandemic. Competitor platforms including Amazon Prime Video It has also seen rapid growth in recent months as people stay indoors with their families and loved ones. Amazon It said in its quarterly results that the number of streaming videos from Prime members grew 80 percent year-over-year in the third quarter.

“We’ve seen it as a very important acquisition channel for new Prime members,” said Brian Olsavsky, Amazon’s chief financial officer.

Similary, Spotify, the Swedish-based platform that competes with companies like YouTube Music and Amazon Prime Music, reported that its paid subscribers grew 27 percent in the third quarter to 11.4 million rupees over the previous year.


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