YouTube’s new ToS will run ads on small channels, without paying them
YouTube’s new Terms of Service mean that you can serve ads on channels that are not part of the YouTube Partner Program. The Google-owned video streaming platform has brought the new change through an update to its Terms of Service that initially applies in the US, but will apply in all regions by the end of next year. Under the new terms, YouTube will not pay any of its revenue to creators for serving ads if they are not part of the YouTube Partner Program.
How explained in a forum post, Youtube have additional a new section of your Terms of Service: Right to Monetize to highlight that you will start serving ads on videos from channels that are not part of the YouTube Partner Program.
YouTube generally gives a portion of the revenue it makes from ads to creators who are part of its Partner Program. However, with the new rules, it will not pay small creators whose channels are being used to serve ads.
Creators must have at least 4,000 hours of public viewing in the last 12 months and more than 1,000 subscribers on their channels. to be eligible for the YouTube Partner Program. This basically helps monetize the videos, which is not the case with all small ineligible creators.
Prior to the latest update, YouTube served ads on videos from channels that did not meet the Partner Program criteria only in special circumstances, such as if the channel was previously a member of the Program or if it was monetized by registration. label under a copyright claim.
Content creators on YouTube They are not happy with the new movement. It is quite valid as the website does not provide any part of the revenue that it would generate from the ads that you are running on small channels.
YouTube has not provided any details on the number of creators affected by the new rules. However, he mentioned in his forum post that the change will be implemented initially “on a limited number of videos” and will be limited to creators in the US Ads will also run only on videos that comply with the ad guidelines and don’t include “inappropriate” language, violence, or adult content.